The Sorority Guide: Recruitment Edition™ is a cellphone application that aims to relieve the stress of the recruitment process and to empower women, preparing them for what to expect by equipping them with the tools and information necessary to make the right decision when choosing a chapter and to feel confident during the sorority recruitment process process.
TSG is being viewed as a "values based tool for recruitment." The cellphone application focuses on the values that sorority life has to offer to PNM's and allows PNM's to compare their own values with chapters from universities around the country!
Kelsey Duncan is the CEO & President of The Sorority Guide™! The application was founded after Kelsey went through sorority recruitment her freshman year. Kelsey and her friends were having trouble remembering information about each chapter at the end of the rounds, thinking of things to talk about in conversation, comparing the chapters at the end of each round and ultimately deciding which chapter aligned the most with their values and goals. Kelsey created The Sorority Guide™ with Potential New Members in mind and continues to think of new and helpful tools each day to implement into the application. The goal for Kelsey is to make recruitment an enjoyable process for every PNM, and to ensure that they end up in the perfect chapter at the end of the process.